Google is one of the most famous search engines in the world. It is so popular that it owns more than 90% market share of searches in the United States. If your website is not on Google ranking radar, you might as well forget about appearing in front of anyone else. And what is SEO? It’s Search Engine Optimization or in other words, increasing your Google ranking to get a higher position on the search results page. The higher your Google rank, the more likely people will see your website when they search for something online.
What Is Google Ranking Algorithm?
When anyone types in a search query, Google’s search engine sends out a request to its billions of computers all over the world. These computers then comb the internet and make a list of websites that it thinks would be most relevant to that query. It then ranks these websites according to how relevant it thinks they are to the given query. Now, that’s how Google works, but what’s more important is how Google determines how relevant a website is and how it ranks them. For starters, Google uses the concept of “Backlinks” to rank websites.
Backlinks are the links that you see on other websites pointing to your site. Generally, when a website links to your site, it means that the owner of the website thinks your site is relevant to that link. And so, it’s the reason why your website ranks high or why it is not as high as it should be. Not only that, but Google ranking also uses “Authority” as a check. Authority is the quality of the site that you’re creating, the topic of your website, the quality of your content and other factors that go into Google’s algorithm to determine your rank.
How to Increase Your Google Ranking?
Here are the things you need to do to improve your SEO and get yourself a higher Google rank: – Write Quality Content – This is again the most important thing when it comes to SEO. You need to make sure that the content you’re providing on your website is top-quality. This content should be helpful for your readers and if you can include some keywords in it, you can get yourself a higher Google rank. – Make Use of Keywords in Title Tags – This is something you need to do with your articles.
You need to make sure that you use keywords in your article’s title tags to get yourself a higher Google rank. – Make Use of Google’s Guide on What to Write For Articles – As mentioned above, Google has a guide on what you need to include in your articles. You need to follow this guide carefully and you will see the difference. – Ensure Your Site Is Mobile-Friendly – This is again one of the most important factors when it comes to SEO. If your site is not mobile-friendly, Google won’t crawl it and thus, you won’t get any traffic from it. So, you need to make sure that your website is coded properly and is also mobile-friendly.
Moving on, this infographic we are sharing relates to Google Ranking Factors for the year 2020. It highlights facts and myths related to the domain, content, site structure and code, performance and security, user interactions, and links. The design of the graphic is a bit dry. Font type selection is good as it’s standing out. But the addition of more graphics (icons, etc.) and correct placements would have been a plus point.
Nonetheless, some valuable insights related to Google ranking factors – facts and myths.