Links appearing on the side of search results and the web content are known as Google AdWords as . These are the sponsored links from varied search engines and browsers. Google AdWords can be one of the economical ways to get traffic against your sit in internet market. If proper keywords are approached, it is sure that the site will be frequently visited by the searchers and you will be not be paying else than the clicks on your site. Most often, in case of petite businesses it happens vice versa. So to begin with the most cost effective way of using Google AdWords one needs a sharp and a smart mind to gaze and get griped over the tact’s of some successful business stories.
Where to Begin
The first key point before you begin is to know that AdWords is a real commitment, and is likely to be a time drain. This ideology is put forward by Chris Conn, founder of MightyNest.com, suppliers of organic and naturally made home wares and accessories. AdWords are used by his company to drive potential customers to the online store. He further said, “It will take from other activities, so make sure that fits with your priorities.” Related to the same idea Timothy Thomas says and emphasizes on “start small”. He is small business consultants who promote successful AdWords campaigns for his clients. Timothy plows, “Focus on one campaign, lock your budget and use the tools provided by AdWords to learn how Google does its magic. It is recommended that companies continue their standard SEO efforts in order to rank high in organic search for free (more on this in a bit), and then optimize an AdWords campaign accordingly. Don’t buy ads in areas where you are getting a top-five link already. Think about terms that are unique to your offering and try to make the most of those keywords by standing alone in paid search. If you’re trying to get the maximum value out of a small AdWords budget, don’t worry about appearing at the top of every search. Keep your bids as low as you can and edge them up. You do not need to be the number one paid search term; however being in the top three is valuable. Being number one in the wrong search will only cost you money.” Lastly we can ponder over Conn’s criterion. He says, ‘When you settle into an AdWords campaign that works for your budget and time, think about using the platform to glean a bit more insight into what your potential customers want. AdWords can be used as a real-time testing and intelligence tool. If we want to know what messaging works, we launch a quick AdWords campaign to see how customers respond. Making fine adjustments based on small messaging changes can really hone your ads and give you the most bangs for your pay-per-click buck”.
AdWords and SEO Go Hand-in-Hand
It a fact universally acknowledged that AdWords and SEO go parallel in the world of web advertising. Conn has rightly pointed out, “We find that paid search lifts other traffic channels, when we increase our paid search, our direct traffic and organic traffic also rise.” This traffic moves in multiple dimensions. Jordan Schaffel, co-founder of Say It Visually, a company that produces animated instructional and demo videos has very briefly explained that their existing SEO struggles are a fully proved example. It shows how their SEO were threatening to the progress of their AdWords campaign.
He has further elaborated “When we re-did our site recently, we had AdWords in mind, so we did our homework prior to re-launching. Without the foundational efforts, we would’ve struck out, or at the very least, been behind the eight ball on getting clicks through our AdWords campaigns.”
Schaffels’ strategy has proved to be technical and systematic in nature. It included titling and tagging all of their videos to relate in closely with the AdWords campaigns. Schaffel says “If you fail to do one or more of the pieces of the SEO puzzle, you’re hurting yourself exponentially.”
One of that problematic puzzle pieces is when you pay for what is already offered free to u. In this regard Thomas proposed, “If Google can match your ad to a search, they are happy to sell a click whether it’s a good one or not. The only valid strategy is to narrow Google’s ability to present your ad”. Now you have to make sure your AdWords keywords are embedded in the HTML of your website, and if you’re already dominating a search term organically, you need not to pay for it to Google. It is said that “You only want to pay for eyeballs that you can’t get in front of organically.”
No matter how much you have excelled in having effective AdWords giving business to your site, you can still work for further betterment. Sometimes it becomes tough to get hold over negativity creating stuffs. As there is a case studied in which the fallacy in keywords marred the business as well as ruined the right trafficking against the site. Thomas said, “He worked with an engineering company that specializes in LED lighting and testing. Its customers are technically trained engineers, but its ads were being surfaced by consumers looking for Christmas lights, Xbox controllers and LED TVs. In short, the company was spending money on lots of useless impressions and clicks. The solution was eliminating ‘broad matching’ criteria. We put our keywords into either Phrase Match or Exact Match. Each day we would look at what the company had paid for on the previous day and just started [adding] negative keywords. Words like ‘Christmas,’ ‘automobile,’ ‘rope light,’ ‘Play station,’ and all the variants for ‘television’ were identified and blocked from matching. The daily review and elimination of inappropriate search matches is the secret sauce of mastering AdWords. You have to tune AdWords for about 15 minutes every day or it can eat you alive, financially.”
Closing the Deal
Conn has averred “It is important that you build a relationship with the customers you find through AdWords and that a meaningful amount of those relationships are sustainable in the long run, if not, AdWords can turn into a treadmill.” So it is obvious that similar to any good give and take, this is the nattiest technique how you ask the searcher to come to your click again and again.
We have another instance of Thomas’s engineering client. When some attractive and potent searcher comes to the company’s site, they find a message, “we encourage them to approach us by phone so we can really help them find the service or product they need.” Making it sure that the right customer is entrapped.
There is another catchy stance of Schaffel’s company. They have taken it a step further by monitoring real-time analytics. It is said, “We use Woopra to track people coming to our site from AdWords (and other links), and we see patterns emerge when people are truly interested in creating explanation videos.” If you are paying attention to traffic patterns in this manner and rhythm it can help you fine-tune your campaigns and find out what customers are expecting when they click on your site. It is a right customer hunting game. The arrival of the client clarifies if it is a sale that may hinge on the context of the ad that has propounded the customer there, or the enticement of the site itself is responsible for the yielded business.