There is no denying the power of traditional television when it comes to reaching an audience. Major television networks and cable providers have a captive audience through their cable subscriptions, making them extremely effective at reaching people at any given time of the day. They are also some of the cheapest advertising options around, meaning if you’re looking to get your brand noticed in an economical way, traditional TV is probably your best bet.
With that being said, there are plenty of other ways to reach your audience besides just relying on these media giants. Jen, one of our regular contributors for visual information graphics recently shared this piece with us. It highlights the decline of traditional TV and makes readers imagine that in less than ten years, online streaming has taken over the audience which was once dedicated to televisions.
In under a decade online streaming achieved way more than what it took traditional TV to hit in 80 years (Number of viewers).
Traditional TV has been around for more than 80 years but it seems like it has reached its peak just recently — in other words, there is no going back from here! It is struggling to keep up with technology and keep pace with the changing demands of viewers anymore. You see, television is quickly becoming irrelevant thanks to newer digital media sources such as computers, laptops, tablets, smartphones, video games consoles etc.
With a grey background tone, this infographic is simple and to the point, avoiding any detailed graphical presentations. How people watch tv online and off contributes to this infographic. One headline which specifically catches the eye is ‘now it’s computers people cannot live without:’, 53% say the computer is a necessity aged 18-29. The graphic is simple and captures a unique topic. Feel free to share and comment.