Warner Bros were keen to leverage the great amount of traffic on Facebook for quite a long time. When Facebook started there was a system of credits, which were used to purchase virtual gifts and drinks etc. but that was fun, now they took it seriously and employed this functionality for viewing movies. The result is fun with practicality and usefulness.
Thomas Gewecke is aware of the digital distribution needs, and already expressed his concerns for increasing the supply through, where online channel is the one which will remain in the future. The plan is perfectly practical and hopes to get the viewers more convenience than before and to increase sales. Batman and the Dark Knight are the first ones to be shown on Facebook fan pages.
[: TGdaily ]