A website needs to be friendly in all aspects. This is known to the wider development community as the technologies on both software and hardware end are evolving everyday. Being a web developer, you can foresee audience using different mediums to get information. Website being accessed via a desktop computer might not have the same expected visibility and optimization; when accessed via a smart device (smartphone or a tablet). Smart devices do become critical in the current web development trends to ensure user experience is up to mark.
Google has added a mobile friendly tag in relation to its mobile searching capabilities. This tag adds a check for mobile friendly websites in junction to the search being made. It can be frustrated for users as well as developers when websites are not optimized for mobile devices (including smartphones and tables). Google’s Mobile Friendly developer space lays decent information for developers to get going mobile optimization for projects. It allows users to validate if the site is mobile friendly or not, help developers to customize software and make it user-mobile friendly; and further implement SEO best practices towards mobile and smart devices.
Find out more about SEO in general via our SEO Explained well, 10 Must See Infographics Post.
Mobile Friendly Test
GoogleBot checks on a number of different resources during this quick test. It will lay out any exceptions or errors if found during the test. Any user whose website is already mobile-friendly, customized and optimized would get a green ‘Awesome! This page is mobile-friendly’ as result.
Clearly, if the results are not green; a number of things might need to be considered. Firstly, developer would need to understand different mobile / smart devices and their configurations. Secondly, responsive web design would need to be considered i.e. how long is it taking for the page to load, is it loading as expected? is the text looking alright or too small etc. One needs to ensure the front and back end are responsive and are not lagging on performance. This needs to comply to all web devices. For example, ensuring the site works well on a Android Nexus Device and iPhone. Website configuration and dynamics would also impact how the results show up when a search is being made. All in all, the whole package becomes very critical for a project’s ‘mobile launch’, be it a blog or some massive corporate launch.
For mobile – smart phone success of any website; user needs to ensure the site is tested, always consider the user, and not to compromise on speed / performance as it becomes key for driving better traffic and results. Google is constantly upgrading their search algorithms to give best results to users and opt out on any of the junky – not live ones. Developers and content creators need to ensure the quality is met so that the results can be delivered.
Find out more at Google Mobile Friendly Test.