Google consider mobile-friendly design as an important factor in website ranking. A website needs to have good compatibility and above all be mobile friendly in all aspects. This is known to the wider development community as the technologies on both software and hardware ends are evolving every day. The mobile friendly test is crucial for any web development project.
Being a web developer, you can foresee the audience using different mediums to get information. Website accessed via a desktop computer might not have the same expected visibility and optimization; when accessed via a smart device (smartphone or a tablet). Smart devices do become critical in the current web development trends to ensure the user experience is up to mark. That’s where one needs to do a mobile-friendly test on their website.
Google has added a mobile-friendly tag in relation to its mobile searching capabilities. This tag adds a check for mobile-friendly websites in junction to the search being made. It can be frustrated for users as well as developers when websites are not optimized for mobile devices (including smartphones and tables).
Google’s Mobile Friendly developer space lays decent information for developers to get going with mobile optimization for projects. It allows users to validate if the site is mobile friendly or not, helps developers to customize software and make it user-mobile friendly; and further implements SEO best practices for mobile and smart devices. Find out more about SEO in general via our SEO Explained well, 10 Must See Infographics Post.
Mobile Friendly Test
Developer tools allow users to do a quick mobile test of any website. Enter the URL and hit Analyze. Within a minute (or less), the tool with putting forth the results after the analysis is completed.
GoogleBot checks on a number of different resources during this quick test. It will lay out any exceptions or errors if found during the test. Any user whose website is already mobile-friendly, customized and optimized would get a green ‘Awesome! This page is mobile-friendly as result.
Clearly, if the results are not green; a number of things might need to be considered. Firstly, developers would need to understand different mobile / smart devices and their configurations. Secondly, responsive web design would need to be considered i.e. how long is it taking for the page to load, is it loading as expected? is the text looking alright or too small etc?
One needs to ensure the front and back ends are responsive and are not lagging on performance. This needs to comply with all web devices. For example, ensuring the site works well on an Android Nexus Device and iPhone. Website configuration and dynamics would also impact how the results show up when a search is being made. All in all, the whole package becomes very critical for a project’s ‘mobile launch’, be it a blog or some massive corporate launch.
For mobile – smartphone success of any website; the user needs to ensure the site is tested, always consider the user, and not compromise on speed/performance as it becomes key for driving better traffic and results. Google is constantly upgrading their search algorithms to give the best results to users and opt-out on any of the junky – not live ones. Developers and content creators need to ensure the quality is met so that the results can be delivered.
The web is being accessed a lot more on mobile devices. One needs to make sure the site is performing well on all devices. Do a quick mobile-friendly test on Google to check how easily a user can use your web page on a mobile device.